Samsung 2025 TVs get a free conversational AI assistant, here’s what it can do – Automated Home

For years, televisions have steadily evolved from passive screens into smart entertainment centers.

But Samsung’s 2025 TV lineup marks a dramatic leap forward, one where the TV stops behaving like a remote-controlled appliance and becomes a fully conversational, multi-AI assistant built right into the biggest screen in your home.

With the launch of Vision AI Companion, Samsung is transforming everyday viewing into an interactive, intelligent, and deeply personalized experience.

And unlike the scattered, app-first assistants of the past, this one is designed for the room, not just the individual.

At the heart of this new experience is a dedicated AI button on Samsung’s 2025 remotes, unlocking instant access to a conversational assistant capable of answering complex questions, analyzing what’s happening on screen, translating dialogue in real time, and even helping you plan a family trip, all without making you reach for your phone.

It is, in many ways, Samsung’s boldest attempt yet to shift the TV from a viewing device into the central intelligence hub of the home.

A new kind of assistant built for the living room

Vision AI Companion is not just a smarter version of Bixby; it’s built on top of multiple AI models working in sync.

Samsung blends its upgraded Bixby with the power of Microsoft Copilot and Perplexity, creating a multi-agent system that can reason, research, contextualize, and converse just like a modern AI chatbot. But instead of typing queries on your phone, you press a button on your remote and speak naturally.

This gives the TV a conversational quality that most consumers have never experienced before. You can ask:

• “Who is that actor in the documentary?”
• “What other analysts disagree with this report?”
• “Where was this scene filmed?”
• “Can you show me recipes for that pasta dish?”

The assistant not only answers your question but also follows up naturally, remembers context, and displays helpful visuals alongside your show without pausing what you’re watching. Instead of switching inputs or fumbling with a second device, everything happens right on the screen, in real time.

This shift makes the AI feel communal. Multiple people can talk to the TV at once during game nights, family gatherings, or casual viewing, and the TV responds like a shared, ambient assistant for the entire room.

A uniquely visual, multi-agent AI experience

One of Samsung’s most notable innovations is that Vision AI Companion is highly visual. Answers appear on-screen in panels, overlays, and sidebars that feel less like old-school voice assistants and more like a dynamic information layer for your TV.

Imagine watching a travel show and asking about the beach on screen. Instead of pulling up a web browser, your TV shows:

• A short description of the location
• Nearby attractions
• Recommended trip itineraries
• Weather forecasts for the month

This happens without taking over the entire screen or interrupting the program. It’s a subtle but game-changing difference. The TV becomes a visual explainer, researcher, guide, and assistant all at once.

Behind the scenes, multiple large language models evaluate your request and collectively deliver an answer. It’s the world’s first consumer TV platform built on a multi-AI-agent framework, supporting 10 languages, from English to German to Portuguese.

Whether you’re cooking, studying, or planning a Christmas movie night, the TV understands you in your preferred language and responds on a shared screen.

Live Translate turns any show into a global experience

Among its most practical features is Live Translate, which performs real-time translation of on-screen dialogue without muting original audio or interrupting the picture.

For bilingual families, international households, or viewers exploring foreign-language shows, this feature removes the barrier that subtitles sometimes create.

It’s especially helpful for news, interviews, or live events where subtitles lag behind or simply aren’t available. With Vision AI Companion, the TV becomes a multilingual interpreter that adjusts as the show unfolds.

AI-powered enhancement for picture, sound, and gaming

Of course, Samsung’s 2025 TVs aren’t only about conversation; they’re also packed with AI enhancements designed to elevate everyday viewing. Powered by the NQ8 AI Gen3 processor, Samsung adds:

• AI Picture: automatically boosts resolution for sharper detail.
• AI Upscaling Pro: improves clarity on older or lower-quality content.
• AI Sound + AVA Pro: isolates and elevates voices in noisy scenes.
• AI Optimization: adjusts picture and sound to match your environment.
• AI Gaming Mode: dynamically optimizes visuals and audio for gameplay.

Samsung pairs these with seven years of OS updates and ongoing enhancements through One UI Tizen, making the 2025 lineup one of the most future-ready TV platforms available.

Generative wallpaper brings personality to your TV

Samsung isn’t stopping at utility; it’s adding creativity, too. With Generative Wallpaper, users can describe their mood using everyday keywords like “calm,” “holiday vibe,” “nature,” or “retro neon,” and the TV generates custom background art that matches the theme.

Instead of a static screensaver, your TV becomes a canvas for AI artwork that adapts to your tastes. It’s a subtle feature, but one that makes the TV feel like a part of your living space rather than a blank black rectangle when idle.

SmartThings and gesture control expand the ecosystem

Vision AI Companion integrates directly with Samsung’s broader ecosystem, unlocking new capabilities in SmartThings. From pet monitoring during workdays to managing household routines, the TV becomes a doorway into the smart home.

It even recognizes Universal Gestures from compatible Galaxy Watches. Rotating the watch bezel can scroll the TV interface, while making a fist can return to the previous screen. These touches help make the TV feel more responsive and accessible, especially for users who want quick, contactless control.

A TV designed for multi-person conversations

Unlike Amazon Alexa+ or the AI upgrades coming to Roku, Samsung’s approach is uniquely social. This assistant isn’t meant to sit discreetly in the background waiting for commands it’s designed to engage with groups, families, and gatherings.

During a movie night, someone can say, “Let’s watch something similar on Friday,” and the TV can recommend options. A friend can ask about a location while you’re watching a travel vlog, and everyone sees the response together. The assistant becomes part of the shared experience, not an isolated task.

And because it only activates when the AI button is pressed, Samsung maintains a privacy-conscious approach that keeps the microphone off by default.

Only for 2025 TVs, and why Samsung is doing that

One limitation: Vision AI Companion is exclusive to 2025 Samsung TVs. Unlike Roku’s AI upgrade or Amazon’s Alexa+ rollout, Samsung is not offering Vision AI Companion as an update for older models.

There are two reasons:

1. Hardware: Multi-agent AI requires a far more powerful processor than prior models.
2. Experience: Samsung wants the assistant to perform smoothly and instantly, something older TVs can’t guarantee.

While the restriction may disappoint owners of older models, it signals Samsung’s intent to create a truly next-generation AI ecosystem starting fresh with 2025 hardware.

The TV becomes the AI hub of the home

Samsung’s long-term strategy is clear: the TV is the company’s best shot at becoming the central AI hub for households worldwide.

Unlike Apple’s phone-first ecosystem or Amazon’s speaker-first approach, Samsung is betting that the living room screen, the device everyone already shares, is the ideal gateway for a multi-user AI assistant.

The result is a smarter, more conversational TV that adapts to your needs, explains what you’re watching, answers complex questions, enhances picture and sound, and turns passive viewing into a more interactive, expressive, and communal experience.

If Vision AI Companion works as Samsung promises, the 2025 TV lineup won’t just be another upgrade. It may be the moment the television evolves into something new: a conversational intelligence that lives on your wall, answers your questions, learns your preferences, and connects everyone in the room.

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This article was made with AI assistance and human editing.